The store at Jayanagar will have multiple ranges of mattresses, pillows, and accessories that provide unparalleled comfort leading to quality sleep and well-being

Bengaluru, November 21, 2022: Magniflex India (Made in Italy), Europe’s No. 1 mattress brand, with a legacy of over 60 years, and which excels in Italian luxury mattresses and sleep accessories, today launched its 3rd exclusive outlet in Jayanagar. The outlet was inaugurated by Mr. Siddaramaiah – Leader of opposition in the Karnataka legislative assembly, Mr. Enrico Cenni – Magniflex Director – Asia Pacific, and Mr. Anand Nichani, MD, Magniflex India. Today, Magniflex India has 69 stores across Bengaluru, Mumbai, Delhi, Pune, Ahmedabad, Hyderabad, Chennai, Rajkot, Coimbatore, Vijayawada, Vishakhapatnam, Bheemavaram, Jaipur, Nasik, Kolhapur, Mangalore, Raipur, and aims to further increase its presence in the southern markets of India by the end of fiscal year 2022-23.

The store at Jayanagar highlights true Italian craftsmanship, which includes Italian style and design, along with the rich Italian culture, and legacy, combined with innovations. The store is spread over 1,800 square feet and offers a whole range of products and mattresses like Ergo Bed, Armonia, Magnistretch, Pillows and Accessories. At this store, for the first time, customers can experience true Italian craftsmanship, innovation, and technologically superior mattresses straight from Italy. This store offers a complete range of Magniflex mattresses that customers can experience (touch & feel). Product experts stationed in the store educate the customers on the salient features of different models. Every customer is allowed to experience the different mattress models thoroughly without any interruptions.

Customers visiting the Jayanagar outlet will get to experience ‘Made in Italy’ quality & comfort. Magniflex’ s range of mattresses caters to the different needs of every member of the family.

Speaking at the launch, Mr. Anand Nichani, MD, Magniflex India, said, “This is our third exclusive store in Bangalore. We are all set to launch one more exclusive outlet in Koramangala in a month’s time. Magniflex is known for its technologically advanced product, and design, and is customized based on the different body types and human postures. Each product is crafted after thorough research over several years to ensure impeccable ease and comfort to the body.

Mr. Enrico Cenni, Magniflex Director – Asia Pacific, said, “The growing Indian market is of pivotal importance to us. We are penetrating into more market segments in India to cater to the growing upper middle classes, apart from the elite. Indians are becoming more conscious in terms of managing their lifestyle, striving for optimum work-life balance ensuring more comfort and a visible shift towards functionality and productivity. The store at Jayanagar stands for true Italian craftsmanship, which includes Italian style and design, along with the rich Italian culture, and legacy, combined with innovations.”

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