Bengaluru,12th February 2020:1 launched their ‘Har Pal Fashionable’ marketing campaign today in an exciting fire side chat with Bollywood Actor Sanya Malhotra, Arun Sirdeshmukh, Head of Amazon Fashion India and Ravi Desai, Director – Mass and Brand Marketing, at the Amazon office in Bengaluru. ‘Har Pal Fashionable’ aims to establish as an enabler of fashion and beauty, where the customers can find relevant products for any and all moments which matter to them.

Fashion plays a very thoughtful role in every macro or micro moment of our customers’ lives and fulfills the emotional needs in the life of a customer. As Amazon Fashion continues to focus on fashion, it continues to invest in everything else that goes behind fashion including continually refining the site experience, allowing customers to search and find their product and make an informed buying decision based on the detailed imagery and content offered.

At Amazon, we are always looking to engage with our customers in differentiated ways. This is an exciting opportunity to provide relevant and inspirational content around fashion & beauty to our customers. This will reinforce our position as the fastest growing ecommerce marketplace at scale. Our vision is to transform the way India engages with fashion.

‘Har Pal Fashionable’ establishes as a trusted marketplace which offers an authentic and exciting range of fashion across all price points to enhance our customers’ special moments.