Bengaluru,2nd Jan 2019: After the launch at MG Road, Fabindia announces the launch of its second Experience Center in Bengaluru. Located in Jayanagar, the store is spread across two floors, covers 11,397 sq. ft and is designed keeping in mind the multi-dimensional offering catering to every age group and their distinct needs.
Fabindia’s Experience Centers provide an alternative shopping experience by shifting from transactional exchanges to a more experiential and interactive experience.
In addition to its signature offering, both the Fabindia Experience Centers house a FabCafé, an Interior Design Studio, Organic Wellness Center, Alteration Studio and a Kids Zone. The new format aims at delighting customers by creating unique experiences.
While FabCafe focusses on bringing a nutritious and contemporary menu highlighting lndia’s diverse cuisine, the Fabindia Experience Center, also has a designated space for Organic India’s first Wellness store in Delhi. The Wellness Center promotes healthy conscious living and encourages customers to interact with trained consultants on various aspects of health, lifestyle and well-being.
The Fabindia Experience Center also offers an Interior Design Studio (IDS) a one-stop design solution to help create memorable spaces. The IDS provides a range of services such as consultancy on layouts, mapping spaces, product customization and color scheme coordination.
Fabindia is the first retail brand to introduce a Kids Zone with Tugbug. It serves as an exclusive recreational area for children to relax, play, discover and create. Apart from this, clothes and furnishings can be altered at the Alteration Center as a complimentary service post purchase of an item.
By creating a more engaging retail experience, Fabindia aims to have visitors experience this ethos, not just through the products they purchase but also through an immersive and inclusive experience.
Following the success of its seven Experience Centers in Delhi, Hyderabad, Chennai and Bombay, Fabindia plans to launch more such formats in various other cities in India.
With 291 stores across 105 cities in India and 14 international stores, Fabindia Overseas Private Limited is India’s largest retail platform for a wide range of products produced by artisans living largely in rural areas.
Our endeavour is to blend indigenous craft techniques with contemporary designs, presenting aesthetic and affordable hand crafted products to today’s consumers using natural materials and fibres. The product range extends from a large variety of apparel for men, women and children to home furnishings, furniture, gifts, jewellery, organic food and personal care products.