Strengthens product portfolio with a slew of innovative launches including

‘India’s first lactose-free ‘fresh’ milk

Bangalore, 09th October 2018: Akshayakalpa, pioneer of a successful entrepreneurship and innovation model at the farm level and India’s leading organic dairy products brand today announced that it plans to adopt over 500 dairy farms, spreading its network to 3000 acres in the next two years, from the current 1000 acres. At present, Akshayakalpa has a network of more than 200 dairy farms spread across 1000 acres that it has equipped with a first of its kind automation & cloud technology that helps produce natural milk, untouched by the human hand and free of antibiotics & hormones. The expansion will enable Akshayakalpa to increase its current capacity of close to 16,500 liters of milk per day to about 1,00,000 liters per day, in the next two years.

The expansion plans come on the anvil of Akshayakalpa strengthening its product portfolio with a slew of innovative products in the dairy products category including lactose free fresh milk, a first ever in the country launched at an exclusive press briefing today by Dr. C. N. Manjunath, Cardiologist and Director, Sri Jayadeva Institute of Cardiovascular Sciences and Research along with Shashi Kumar, CEO and Managing Director, Akshayakalpa.

Akshayakalpa’s lactose free milk is supplied as fresh milk, without subjecting the milk to high heat treatment, thus differentiating it from any other lactose-free milk available in the market at present. The new launch will complete Akshayakalpa’s holistic offering of five other milks variants including Farm Fresh Milk, Slim Milk, A2 Milk, A2 Slim Milk and A2 Pasteurized Milk. The brand also announced plans to expand its portfolio of dairy products, launching Set Curd and Greek Yogurt, in addition to its existing product range of butter, ghee, paneer and six cheese variants.

Explaining Akshayakalpa’s pioneering model, Shashi Kumar, CEO and Managing Director, said “Akshayakalpa is focused on a unique model of innovation and deployment of technology right at the farms and fostering micro-entrepreneurship and profitability of farmers, to ensure higher quality of farming and production. We work with farmers for close to two years to train them and help them set up the required infrastructure and facilities at their farms before they become ‘Akshayakalpa farmers’. A rigorous procedure is followed, wherein we produce organic fodder; ensure the cows are free of antibiotics or hormones for healthy milk production and that the milk is completely untouched by human hands in the entire process of production and packaging. In fact, the milk produced goes through 14 rigorous tests starting from farm level to the packaging unit. To retain the cold chain from the farm level until it reaches the end consumer, we have installed BMC (Bulk Milk Chillers) at every milk producing unit (farm) and in the transportation vehicles which maintains the standard temperature at 4° C.”

He further added, “We have close to 20,000 customers across Bangalore today and a network of 250 distributors. We have also partnered with leading retail chains such as Nature’s Basket, Big Bazaar, Hyper City, Big Basket, Amazon and 24 Mantra Organic, Organic World and hyper local delivery platforms such as Daily Ninja, Doodhwala, Morning Drop to widen our product availability and will strengthen this further. With the launch of new products this year, we plan to strengthen and expand our distribution network further.”

Dr. C. N. Manjunath, cardiologist and director of Sri Jayadeva Institute of Cardiovascular Sciences and Research, formally launched Akshayakalpa’s new product offerings- lactose-free ‘fresh’ milk, set curd and Greek yogurt. Commenting on the occasion he said, “I congratulate Akshayakalpa for their initiative to not only bring healthier products to consumers but also to enable farmers produce this in a profitable manner & equip them to deploy technology, which is critical to future agricultural growth in the country. Organic milk products contain more nutrients and healthy, unadulterated milk will benefit consumers in a number of ways, more so considering today’s lifestyles. We should educate consumers further on why they should adopt such healthy products, even if it means spending slightly more.Any organic food products is natures gift , we should promote , preserve and cherish for better health. Artificial things can never be natural, it is high time we should eat what our forefathers used to”Akashayakalpa_press_conf (1) (1).jpg