Bengaluru, 13 March 2018: Sony BBC Earth, India’s premium factual entertainment channel, has embarked on a quest to make Bangalore ‘feel alive’. The channel has introduced a unique property called ‘feel-alive hours’ that aims at spreading happiness in the garden city.

FEEL ALIVE HRS_LOGO FOR PRINT_FINALThis initiative follows a recent BBC research conducted worldwide (including India) that revealed being connected to nature makes one happy. The ‘feel-alive hours’ aim to spread happiness by connecting people with the natural world through grand visuals and positive, insightful stories. This program will cover various on-ground touchpoints like schools, colleges, offices, malls etc. across multiple cities.

FeelAliveHours_SCP1The channel has started the feel-alive program with schools so that students can feel alive and refreshed ahead of their annual exams in March. The activity will cover nearly 60 schools in Bangalore reaching thousands of students. The activity is being conducted in 3 other cities – Delhi, Mumbai and Kolkata simultaneously. 

The research confirmed that even short engagement with positive, insightful content on science, nature, wildlife and adventure leads to positive emotions. This program is introducing young minds in Mumbai to the wonders of our universe where children participate in fun science experiments, play quiz, watch mind blowing, never seen before content and get lots of goodies.

Schools like St Anthony’s High School, Indian High School, Cambridge Public School, Prasiddi schools etc have already experienced ‘Feel Alive Hours’ and the response has been phenomenal. The faculty and students are inspired to co-exist with nature. Interestingly, the channel has found a supporter in celebrity parent Maria Goretti who is an avid nature lover and supports the cause of staying connected to nature.

Comments 

Maria Goretti, TV Host & Parent

“Being a parent, I understand the importance and need for children to connect with nature. I encourage this initiative of feel-alive hours and would love to see this endeavor further across India in the years to come.”

If you want Sony BBC Earth’s ‘Feel Alive’ initiative to come to your school, just give a missed call on 1800-315-7849.

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