April 27th, 2017, National: India’s leading fashion brand, Max Fashion launched the sixth edition of the highly-awaited Max Kids’ Festival across the country. Max has associated with kid’s all-time favourite brand Disney, to come out with specially designed Cars merchandise as part of their summer collection. The Fest kicked off with India’s biggest and most popular kid’s icon Rob, of MAD fame, conducting an exciting and fun filled DIY upcycling workshop for about 200 kids at the ‘Max Kids Festival’. 

Vasanth Kumar, Executive Director of Max Fashion said, “Max stands for fashion for the entire family, we believe in bringing them closer through our initiatives. The idea of a kid’s fest is to make summer more fun for kids, ignite their young minds and teach them skills which they will use in future.  

Jiten Mahendra, VP Marketing said “At Max, we continuously strive to engage with our customers through innovative, fun and engaging initiatives. This summer we bring to you specially designed Disney Merchandise to coincide with release of the most awaited blockbuster “Cars 3”. Max Kids festival is in its 6th year and we saw more than 8000 kids participate actively last year. This year we are expecting more than 12000 kids across the country to participate in various activities.”

Max Kids Festival is an annual activity conducted Max Fashion, where their goal is to help children and parents spend quality time with each other. Over the last 5 editions the Fest has grown in popularity with kids and their parents and is eagerly awaited by this audience. This year Max has tied up exclusively with Disney and the Max Kids Festival will see a range of Disney merchandise featuring Cars and Mickey Mouse & Minnie Mouse at their stores.  Apart from DIY, customers can also expect entertaining activities in store every weekend like storytelling, track racing and craft workshops.